¶¶Òõ̽̽ colors are distinct and recognizable — informed by our beautiful campus and stunning Vermont vistas to visually affect how our audiences connect with our institution at a quick glance. Using proper brand colors helps us unify our messages and materials, and shapes how our audience perceives and engages with our brand.
Primary Colors
¶¶Òõ̽̽'s primary colors, Catamount Green and Gold, embody the spirit of our institution—vibrant hues reminiscent of Vermont's landscapes, stunning sunsets, and our commitment to sustainability and success. These colors forge a timeless connection to our university's rich history and serve as a primary rallying point for our community. These colors are the most iconic and important in our brand and should be the dominate colors in materials representing the university.
Secondary Colors
Secondary colors are meant to be accents and compliments to ¶¶Òõ̽̽'s primary colors. These colors help ensure variation and flexibility in design and should not overpower or replace our primary Catamount Green and Gold.
Color Contrast and Accessibility
It's important to consider color contrast when using different colors to convey important information in our system. Guidance on which color pairings in our palette to use and avoid are forthcoming. As you begin to work with these color assets, we encourage you to check the contrast between text and background colors using .
In order to meet web accessibility guidelines, a slightly altered version of our colors are available for use exclusively for UX and web applications. Please refer to for more information on these colors.