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About Us | Division of Strategic Communications | ¶¶Òõ̽̽(title)

Strategic Communications Departments

University Communications

Whether we are celebrating triumphs, building community, or increasing visibility through national media placements, the communications team serves as the university's hub for accurate and timely news and information. Our specialties include:

  • Media relations
  • Leadership messaging and strategy
  • Faculty experts training/placement
  • Internal communications
  • Social media
    • Monitoring
    • Analytics

Contact: Adam White, (802) 656-5598 or Adam.White@uvm.edu

University Marketing

We are a small but mighty team creating authentic, consistent, and value-driven campaigns for prospective students and other ¶¶Òõ̽̽ stakeholders. At the core of our messaging are our institutional strategic imperatives of student success, excellence in research, and service to Vermont. We also feature the key themes of innovation and entrepreneurship, career readiness, and global engagement. Our areas of expertise:

  • Brand management
  • Marketing campaigns, for:
    • Undergraduate students and families
    • Graduate students
    • Professional and Continuing Education (PACE) students
  • Management of vendor partners
    • Digital advertising
    • Market research
    • Freelance copy writers and designers
  • Digital Platform Management
    • ¶¶Òõ̽̽.edu ()
    • ¶¶Òõ̽̽ Events Calendar
    • ¶¶Òõ̽̽ Campus Map
  • Design (print, digital, UX)
  • Video
  • Photography

Contact: Greg Farnham, Greg.Farnham@uvm.edu

Strategic Communications

Aligning a supportive network of communications and marketing professionals across the institution, we increase and sustain ¶¶Òõ̽̽'s brand consistency and messaging while amplifying compelling and unique stories of our students, faculty, staff, and alumni. We collaborate, establish best practices, increase productivity, identify professional development opportunities, and capitalize on enterprise-wide technology solutions. We offer support for:

  • Colleges, schools, administrative units
  • Recruitment, on-boarding, training
  • Individual goals/performance evaluations
  • Communications plans
  • Unit-based content amplification
  • Alignment of messaging with strategic imperatives and editorial calendars
  • ¶¶Òõ̽̽ Magazine (Alumni publication)
  • Newsletters
    • Research Matters
    • Success Matters
    • Vermont Matters

Contact: Alessandro Bertoni, (802) 656-7883 or Alessandro.Bertoni@uvm.edu