Phase One:
Goal setting and planning
This is the best stage for:
- Determining the purpose of the project and what you want to accomplish
- Defining your audience
- Establishing your budget
- Deciding when you need the project completed and delivered to audience
- Submitting project request to CEMS Communications
- Gathering feedback and preferences from professional peers and colleagues, potential audiences
This is not the best time for deciding on a final form, choosing specific layouts or images, or making final printing decisions.
Ìý
Phase Two:
Creative brief and content gathering
This is the best stage for:
- Meeting with CEMS Communications to establish parameters of the project
- Writing and/or collecting content to submit
- Content editing:
- Organization and composition
- Grammar, usage, and references
- Determining if content will meet stated goals
- Internal style consistency and key messaging
- Accuracy of data
- Gathering all required images, charts, etc.
- Expressing any preferred structure of content for designers
- Gathering feedback and preferences from professional peers and colleagues, potential audiences
- Stating design and layout preferences
- Getting permissions
- Reviewing and revising timeline
- Determining quantity to manufacture
- Getting rough manufacturing estimates
This is not the best time for making major content revisions after editing, choosing specific layouts or designs, or making final printing decisions.
Ìý
Phase Three:
Designing
This is the best stage for:
- Making final printing decisions
- Designing print or website layout:
- All typographic, color, and pictorial decisions
- All decisions about structure (chapters, elements, etc)
- branding and messaging checks
- Producing page proofs (1-3 rounds)
- Updating production schedule
- Final proofing of design and content
This is not the best time for submitting for peer and colleague review or other outside review, revising text in page proofs, changing major elements of layout after proofing rounds, or adding or changing end products.
Ìý
Phase Four:
Printing and/or output
This is the best stage for:
- Printing, manufacturing, or publishing the product
- Finalizing distribution lists
- Shipping, posting, delivering, or mailing products
This is not the best time for making changes in printer’s proof, changing binding or manufacturing options, increasing or decreasing quantity to print, or getting permissions.Ìý