¶¶Òõ̽̽ Plant and Soil Science
BIO
Rodrigo Soares, PhD, is a postdoctoral associate in the ¶¶Òõ̽̽ Plant and Soil Science Department. He earned his PhD in strategic communication and a masters in mass communication from the University of Central Florida (UCF).
Soares brings 15 years of experience as a leading practitioner in the communication field, and seven years of applied research in risk and crisis communication. His work has analyzed disease outbreaks and pandemics such as the Zika virus in Brazil and COVID19, through a message design perspective. He also tested the adequacy of crisis communication theories in explaining the failures of institutions facing repeated crises, expanding the understanding of post-crisis learning. His research provides both theoretical advancements and practical applications to the field of risk and crisis communication.
Bio
Rodrigo Soares, PhD, is a postdoctoral associate in the ¶¶Òõ̽̽ Plant and Soil Science Department. He earned his PhD in strategic communication and a masters in mass communication from the University of Central Florida (UCF).
Soares brings 15 years of experience as a leading practitioner in the communication field, and seven years of applied research in risk and crisis communication. His work has analyzed disease outbreaks and pandemics such as the Zika virus in Brazil and COVID19, through a message design perspective. He also tested the adequacy of crisis communication theories in explaining the failures of institutions facing repeated crises, expanding the understanding of post-crisis learning. His research provides both theoretical advancements and practical applications to the field of risk and crisis communication.