What else do I need to know?
Definitions
Graphic identity: The overall look and feel of ̽̽’s print and web material, which includes the use of the ̽̽ tower logo and ̽̽ wordmark but is not confined to those design elements.
Style Guide: A reference tool available both on the Web and as a printable PDF file. The guide provides specific rules for the use of fonts, colors, grids, photography, and logos and wordmarks in ̽̽ print materials and on the University’s Web site.
Tower logo: The mark that identifies ̽̽, which currently appears on signage, stationery, and business cards, and which is available through Print & Mail.
University seal: The seal of ̽̽, which is used in presidential communications.
Procedures
Graphic design at ̽̽ shall follow basic guidelines established by the institution concerning fonts, colors, grids, layout, photography, and the use of logos and wordmarks. These guidelines are enumerated in detail in the ̽̽ Style Guide
An adaptation of the Style Guide for the Web can be found here:
The guidelines are both general, allowing for interpretation by a professional designer, such as those at the Print and Mail Center or outside the ̽̽ community, and specific, expressed as a series of templates, enabling non-professionals on campus in of need print and web materials to rely on them. The retention of external design professionals must comply with the Contract Approval and Signatory Approval Policy and applicable Procurement policies and procedures.
The University’s policy concerning use of the tower logo shall be conveyed to any graphics or design individuals or firms working for the University and is as follows:
- The tower is the official logo for all ̽̽ stationery, business cards, and signage.
- For stationery the name of the unit with the address should be added at the bottom left of the page in the position and font specified in the Style Guide. Print & Mail has the template.
- For business cards, the name of the unit should be added to the right of the tower logo, in the place and in the font specified in the Style Guide. Several variations are permissible, as outlined by the Style Guide. Print & Mail also has this template.
- Taglines may not be used on business cards and are strongly discouraged for stationery.
- In rare instances, the university seal may be used as a substitute for the tower on business cards or stationery, pending approval by Printing & Graphics and University Communications, with oversight from the Office of the President.
- The tower is also the official logo for all ̽̽ websites and for print material such as brochures and posters. If the seal is used, it must be clearly subordinate to the tower. It must be smaller and cannot appear on the same line as the tower, for instance.
- Exceptions to these rules will be considered in unusual circumstances – if a unit is affiliated with a federal or state agency with its own design guidelines, for instance, or if it has a longstanding and demonstrably independent identity in the community. All exceptions will be made on a case-by-case basis by a team from Printing & Graphics and University Communications, with oversight from the Office of the President.
- Already existing materials that do not follow the guidelines may be used until they are depleted. When new ones are printed, it is strongly encouraged that they follow the guidelines.
An adaptation of the Style Guide for the ̽̽ web site is here:
Procedures for using the Style Guide differ, depending on the user. Professional designers must consult the guide, then use it as a conceptual framework in creating their original designs. ̽̽ faculty and staff should work with Print and Mail Center staff to select from, or adapt, one of the specified templates.
Deviations from the use of the tower logo and the guidelines described above are strongly discouraged and may occur only with the approval of the President or his/her designee. For specific questions about these modifications, or general questions about logo use or the guidelines, contact Jeff Wakefield, associated director of University Communications, or Shane Desautels, director of the ̽̽ Print and Mail Center, with questions. (Contact information is below.)
Is there education available?
Training will be provided on an as-needed basis as determined by the Approval Authority or the Responsible Official.