Draft your business plan in seven weeks! This online series of seven sessions guides business owners and managers through the process of . Each session covers a different section of the business planning process.

We hosted the live webinars between February 13 and March 26, 2024. You can follow the recordings at your own pace. If you do your homework in between sessions, you'll have a business plan drafted in seven sessions.

Session 1

Business Planning Overview and Business Description

Slides (PDF)

Homework assignment for this week:

  • Draft a business description in .
  • Begin to think about the next section coming up on Tuesday, February 20th, which is Operations.

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota

Additional resources:

Please take the weekly survey:

  • Please help us with our reporting for the grant that is paying for this series!

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Session 2

Business Planning for Agritourism Enterprises - Operations

Slides (PDF)

Homework assignment for this week:

  • Draft your Operations section in . If you don't have your own agritourism operation, create a sample plan to familiarize yourself with the business planning process.
  • Begin to think about the next section coming up on Tuesday, February 27th, which is Marketing.

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý

Session 3

Business Planning for Agritourism Enterprises – Marketing

Slides (PDF)

Homework assignment for this week:

  • Draft your Marketing section in . If you don't have your own agritourism operation, create a sample plan to familiarize yourself with the business planning process.
  • Begin to think about the next section coming up on Tuesday, March 5th, which is Management and Organization.

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý

Session 4

Business Planning for Agritourism Enterprises – Management and Organization

Slides (PDF)

Homework assignment for this week:

  • Draft your Management & Organization section in . If you don't have your own agritourism operation, create a sample plan to familiarize yourself with the business planning process.
  • Begin to think about the next section coming up on Tuesday, March 12, which is Financials.

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý

Session 5

Business Planning for Agritourism Enterprises – Financial Section

Slides (PDF)

Homework assignment for this week:

  • Draft your Management & Organization section in . If you don't have your own agritourism operation, create a sample plan to familiarize yourself with the business planning process.
  • Begin to think about the next section coming up on Tuesday, March 19, which is the Executive Summary.

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Additional Resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý

Session 6

Business Planning for Agritourism Enterprises – Executive Summary

Slides (PDF)

Homework assignment for this week:

  • Draft your Executive Summary section in . If you don't have your own agritourism operation, create a sample plan to familiarize yourself with the business planning process.
  • The last session in this series is Tuesday, March 26. We’ll have time for Q&A on anything related to business planning and agritourism. Come ready to ask questions and share your experience!

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý

Session 7

Business Planning for Agritourism Enterprises – Closing Session

Slides (PDF)

Homework assignment for this week:

  • Continue to work on your business plan
  • Invite someone to review your plan
  • Sign up for a one-on-one consultation through the survey link below
  • Celebrate your accomplishments to date!

Need help with your homework?

  • Contact the Center for Farm Financial Management at the University of Minnesota
  • Visit for the recordings and resources

Please take the weekly survey:

  • We appreciate your feedback! Please complete this survey every week, even if you are answering some of the same questions.Ìý