In this podcast episode, Growing for Market talks with mother/daughter team Dru Rivers and Hannah Muller of Full Belly Farm in California about growing 15 acres of certified organic flowers. Dru is one of the founders of this landmark organic farm that has been growing since 1984, and she and Hannah manage the flowers, all of which are grown in the field. The episode includes strategies for keeping farm crew year-round, favorite flower crops and new varieties, the importance of playing hard when you’re working hard, educating wholesalers and customers on the importance of organic flowers, and having big events on the farm.